Audi USA has provided a dramatic take on the lead up to the 2016 US Presidential elections with “Duel”, a commercial released to coincide with the first Presidential debate between Hillary Clinton and Donald Trump. A very physical fight between two hotel valets rolls out in reverse, before revealing the nature of their rivalry, the desire to drive a new Audi RS 7. Easter eggs in the Audi Duel commercial include elephant and donkey ice sculptures, a Presidential Tower, a mobile phone with classified emails, a dossier of classified documents, a copy of William Shakespeare’s play Macbeth. The Audi Duel ad concludes with the call to action: “Beautiful things are worth fighting for. Choose the next driver wisely.”
Audi Duel Credits
The Audi Duel campaign was developed at Venables Bell & Partners by partner/executive creative director Will McGinness, founder, chairman Paul Venables, creative directors Justin Moore, Erich Pfeifer, associate creative director/copywriter Matt Keats, associate creative director/art director Matt Miller, director of integrated production Craig Allen, senior producer Matt Flaker, producer Gabby Gardner, head of brand management David Corns, brand director Chris Bergen, brand supervisor Justin Wang, brand manager Abu Ngauja, project managers Talya Fisher and Leah Murphy.
Filming was shot by director Ringan Ledwidge via Rattling Stick with director of photography Greig Fraser, head of production Richard McIntosh, exec producers Joe Biggins and Jeff Shupe, line producer Greg Haggart, stunt coordinator Robert Alonzo, production designer K.K. Barrett.
Editor was Rich Orrick at Work Editorial with assistant editor Mike Horan, executive producer Marlo Baird and producer Brandee Probasco.
Music was produced at Woodwork Music by composer Philip Kay and music coordinator Andy Oskwarek.
Sound was designed at The Sound Lab at Technicolor by executive producer Debbie Gonzalez, lead sound designer/mix engineer Scott Gershin, and sound designer Johannes Hammers.
Visual effects were produced at The Mill by executive creative director Phil Crowe, VFX supervisor John Shirley, CG lead David Lawson, senior producer Anastasia von Rahl, associate producer Karina Slater, colonist Greg Reese.
